From decision to scalable market in 90 days: research, native creatives, launch and iteration in a concrete day-by-day plan.
You do not enter a new market with a translated campaign and a push of a button, but with a 90-day plan in four phases: day 0 to 14 research and foundation, day 15 to 30 native creative production, day 31 to 60 launch and iterate, and day 61 to 90 scale what is proven. This playbook is how we run market entries, across 18 countries by now, and it exists because the order matters more than the speed.
Day 0 to 14: research and foundation
In the first two weeks you do not touch a single ad. You answer the questions every later decision leans on. Who dominates your category in that market, and with which message? Where does your price land in the local playing field? How do local customers talk about this kind of product, literally, in reviews and communities? And operationally: what do shipping and returns cost, which delivery time is normal, which payment methods do buyers expect?
In parallel, you build the foundation. The funnel gets localized, from ad to checkout, by someone who speaks the language natively. Payment methods are switched on, shipping and return processes are in place, and you have a plan for customer service in the local language. None of this is exciting work, which is exactly why brands skip it. Until the first customer drops off at a checkout that feels wrong.
Day 15 to 30: produce native creatives
Now the research becomes raw material. From the customer language and the competitive picture you distill the angles you will enter the market with, and you pour those into multiple master concepts. Multiple, because you do not yet know which angle this market responds to. The biggest mistake in this phase is polishing one concept instead of making three or four concepts testable.
Native is the key word here. Creators from the market itself, hooks written in the language of the market rather than translated, and proof that feels credible there. We produce creatives in up to 10 languages simultaneously, and the difference between translated and native shows up in the numbers every single time. Also schedule your second production round now, because half of what you make will not work, and that is priced in.
Day 31 to 60: launch and iterate
You go live with a simple structure and multiple concepts side by side. The goals of this phase are different from what you are used to, and this is where most founders get nervous:
- Build signal: the algorithm has to learn who your buyer is in this market, and that takes spend and time.
- Validate angles: which concepts and hooks land here, and which assumptions from your research turn out wrong?
- Sharpen the offer: use the first data on thresholds, bundles and framing to adjust course.
Judge these weeks on learning speed, not on ROAS. The question is not whether you are already performing at home market level, but whether you can confirm or kill an assumption every week. Kill losers fast, but give concepts enough spend to actually prove something. And feed every learning straight back into production: new hooks on winning concepts, new iterations on what almost works.
In the first 60 days you are not buying revenue. You are buying certainty about where the revenue will come from.
Day 61 to 90: scale what is proven
After two months you have validated angles, an offer that fits the market and an account with signal. Only now do you scale, and only on evidence. Winning concepts get more budget and a stream of iterations: new hooks, new creators, new formats on the same proven concept. Losers have already been cut and their budget moved. What you do not do: put more money on concepts you hope will eventually take off.
In this phase the new market starts giving back. Local reviews and UGC from first customers become proof in your ads, and learnings from this market often turn out useful in your home market and the next ones. How fast this can go when the foundations are right is what Buvanha proves: from 50K to 470K in monthly revenue in three months, across six markets, without expanding the team. That is not a promise, but it is proof that the system does the heavy lifting when you respect the order.
What this playbook is not
It is not a guarantee, and not a calendar to follow blindly. Some markets show proof by day 45; others need an extra production round and more patience. The point of the 90 days is the order: foundation first, then native creatives, then learning, and only then scaling. Brands that skip steps one and three and immediately put budget on a translated campaign conclude after a month that the market does not work, when in reality they never truly tested it.
Conclusion
A market entry is a system, not a bet: two weeks of foundation, two weeks of native production, a month of learning and a month of scaling on evidence. Respect the order and after 90 days you know whether the market carries and why. Entering a new market and want to hold this playbook next to your own plan? Book a call and we will gladly look at it with you.