Paid Social

Paid social is the strategic buying and optimization of ads on Meta and TikTok, with account structure, bidding and budget pacing tuned for profitable growth per market.

Great creatives deserve great media buying. We match the approach to your growth stage: find winners first, then build the rhythm, then double output as your spend climbs. Steered by the two numbers that actually matter: new customers per month and what that customer costs versus what they are worth.

Clean account structure

Testing and scaling strictly separated, so the algorithm gets signal and winners stay protected.

Budgets in steps

Scaling without wrecking the learning phase, with frequency as the watchdog.

Growth-stage driven

The approach grows with you, from finding winners to doubling output as spend climbs.

Reporting on profit

New customers, CPA versus LTV and real revenue. No vanity metrics.

Brands scaling with us
BuvanhaDutchiesFitPiggyElla SleepsTraumaPet+60
€15M+profitable ad spend managed

We've managed €15M+ in profitable ad spend for 65+ brands across 18 countries. Profitable is the key word: spend that returns more than it costs.

From first call to your next record month

Week 1

Onboarding & kickoff

Onboarding form and kickoff call: goals, numbers and access sorted within a week.

Week 2

Research & audience

Deep dive into your customer data, reviews and market: the angles we will fire on.

Week 2-3

First ads & creators

The first batch is produced and creators that fit your brand are matched.

Week 2-3

Live & testing

The first ads go live in your account and testing starts, measured on new customers.

Week 4

Data & next batch

Data comes in and our creative team iterates the next batch on what wins.

The difference in your notifications

Without AdSplicit

A stalling account. Questions in your inbox.

Frequency creeping up to 4.2Your audience keeps seeing the same ad
now
CPA rising week over weekResults dropping at the same budget
2 h
Advice: pause 3 fatigued adsNo fresh concept is ready to rotate in
5 h

With AdSplicit

Movement every week. Every ping builds confidence.

3 new concepts are live 🚀UGC, VSL cutdown and four statics
now
Best revenue day everEvery day a record since Friday
4 m
ROAS 2.8 at €105,000 spendScaling campaign running steady
12 m

Who this works for

  • Meta is your primary growth channel, but every scaling attempt wrecks your ROAS
  • You want one team running both creative and media buying, without friction in between
  • You no longer trust the platform numbers you base decisions on

Honest note

Below €5K per month in spend there's too little data to steer strategically. A partner isn't the right step yet.

See if it fits

Frequently asked questions

Do you take over our ad account?
No, we always work inside your own account. You keep ownership of data, pixels and history. We get partner access, which you can revoke at any time.
What do you report, and how often?
Weekly: spend, revenue, ROAS, new customers and what we did and will do that week. Steered by the two numbers that actually matter: new customers per month and CPA versus LTV.
Do you do media buying only, without creatives?
Rarely. Media buying without control over the creatives is steering without a wheel; most of the performance comes from the content. That's why we run it as one system.

Ready to scale profitably?

Book a free 30-minute strategy call. You get an honest view of where your growth headroom is, with no strings attached, even if we turn out not to be a match.

65+ brands scaled into 18 countries