A quick intro from our side
I open every first call the same way: a quick intro from our side, who we are, what we do and how we work. That story should sound no different on our website than it does on a call, so below I tell it exactly the way I tell it there.
Folkert van der Spek
I'm Folkert van der Spek, founder of AdSplicit. I started in 2019 with one conviction: a brand doesn't scale by tweaking campaign settings one more time, but through ads that make strangers stop scrolling. That's why most of our team works on the creative side, and why I'm still in the accounts and the client calls every single week.
Six years later we've managed over €15M in profitable ad spend and produced over 15,000 creatives for more than 65 brands across 18 countries. But at its core, the story I tell is still the same as it was on day one.
What we do
For our clients we create ad content for Meta: Facebook and Instagram. Almost everything we make targets people who don't know the brand yet, or are just realizing they have a problem. Those are the largest scalable audiences, and that's exactly where growth is won or lost.
Where it fits the brand, we build funnels around those ads: advertorials, comparison pages and presale pages that sell the product through a story rather than a flat sales pitch. Especially in niches with strict claim restrictions, that story is often the only way to communicate the real reason to buy.
How we work
Because most of the team works on the creative side, nearly every client has something new ready to test every single week: new concepts, new hooks, new angles. That keeps constant momentum in the account, so the question is never whether we're testing, but what we're learning this week.
The media buyer lives in the account day in, day out, spots the bottlenecks and feeds them straight back to creative and to the client. And we don't do timesheets: results lead, and you get to hold us to them every week.
Who we work with
We work with B2C companies spending €15K or more per month on ads who want to grow well beyond that. Almost always products with a real problem and a real solution, because that's what lets you tell a story that convinces strangers.
Why Europe
There are plenty of agencies that can help you run great Dutch ads in the Netherlands. That's not what we're best at, and it never will be. We exist for brands that look beyond one country and see all of Europe as their playing field.
That's why we produce creatives in up to 10 languages and, once something works, switch it into a new market in a matter of weeks. That's how Buvanha grew from €50K to €470K per month in three months, spread across six markets.
Where we're headed
Every partnership has to be a net win: more revenue and more profit with us than without us. That's what we steer on every week, with real numbers instead of pretty reports. You can see the result in how long clients stay: those who complete their first year with us tend to stay for years after.
Our principles
Ownership
See it, own it, solve it. We don't wait for someone else to fix it.
Say it early
If something can't be done or is going wrong, you hear it immediately, not afterwards.
Team before ego
The best idea wins, not the loudest voice. Even when the idea is the client's.
Start from the person
Every strategy starts with the question: what does this client, this brand, this buyer need?
Make them think bigger
We push founders past their own ceiling. That's where real growth starts.
Results over pretty
Content that sells beats content that merely looks good. Every time.
The people doing the work
Creative strategists, producers, editors and media buyers building on the same accounts together every week. These are the people you get at the table.
What our clients say
Founders and growth teams at 65+ brands work with us. This is what they send us in Slack once the results start coming in.
Working with AdSplicit has been instrumental in Dutchies growth journey.
Super fijne samenwerking met AdSplicit! Ze dachten actief mee en kwamen zelf met goede optimalisaties.
In AdSplicit we found that partner, because they have the knowledge on both the ads, creative and back-end impact.
Great communication. First stage of scaling was great.
AdSplicit is an absolute powerhouse for ad content creation.
AdSplicit has exceeded our expectations when it comes to UGC delivery.
AdSplicit has been very involved & knowledgeable about all things related to our webshops.
I really appreciated your thought about things outside of Meta & Google.
A great decision so far, no regrets. The team is very approachable and want to help us.
The AdSplicit team thinks out of the box every single time and really deliver what they promise.
Want the AdSplicit team in your corner?
Book a free 30-minute strategy call. You get an honest view of where your growth headroom is, with no strings attached, even if we turn out not to be a match.
65+ brands scaled into 18 countries