Content Re-purposing
Content re-purposing is turning existing content, from organic posts and longer videos to winning ads, into new ad variants for other formats, platforms and markets.
The cheapest creative is one you already own. Your organic channels, old shoots and winning ads often hide more volume than a new production. We cut, re-edit and localize that content into fresh ads that keep your testing volume up without extra production cost.
Audit of existing content
We comb your organic channels, footage and past campaigns for reusable material.
New hooks on winners
A proven ad with a new hook is often the fastest next winner.
Format switches
Landscape to vertical, video to static, long to short. The right format for every platform.
Multilingual from day one
Existing winners get re-edited natively for new markets.
+60A good share of our 15.000+ creatives started as existing material that got a new hook, a new format or a new language.
From first call to your next record month
Onboarding & kickoff
Onboarding form and kickoff call: goals, numbers and access sorted within a week.
Research & audience
Deep dive into your customer data, reviews and market: the angles we will fire on.
First ads & creators
The first batch is produced and creators that fit your brand are matched.
Live & testing
The first ads go live in your account and testing starts, measured on new customers.
Data & next batch
Data comes in and our creative team iterates the next batch on what wins.
♻️ You're sitting on gold. We turn it into ads.
Somewhere in a folder sits a mountain of footage, photos and old content gathering dust. We dig out the gems and rebuild them into converting Meta and TikTok ads.
- → No shoot days. No waiting.
- → Fast turnaround: from folder to live ad in days.
- → Proven editing frameworks + fresh hooks = instant leverage.
Who this works for
- You have years of content, but too few ads doing anything with it
- Your production cost per test is too high to sustain the pace
- Your winning ads are saturating and you want to get more out of them
Frequently asked questions
What content is usable?
What about rights on old creator content?
How fast does something go live?
Ready to scale profitably?
Book a free 30-minute strategy call. You get an honest view of where your growth headroom is, with no strings attached, even if we turn out not to be a match.
65+ brands scaled into 18 countries