Candywrap: 78% YoY growth
Candywrap broke out as a viral TikTok hit, then built the Meta system with us that turned that attention into 23,000+ new purchases and 78% year-on-year growth.
78%
Year-on-year growth
23k+
New purchases
12
Months
3
Markets
The challenge
Candywrap broke out as a viral TikTok sensation, but viral moments aren't predictable. The brand needed a system to turn that attention into stable, profitable growth without depending on the next hit.
Our approach
We built a performance system on Meta with continuously tested UGC and static creatives, backed by a tight account and bidding structure. TikTok stayed the hook; Meta became the engine for scalable, predictable conversion.
The result
23,000+ new purchases in 12 months and 78% year-on-year growth. Candywrap went from viral hit to market leader, with a creative system that keeps performing.
Markets scaled
🇳🇱Netherlands+78%🇩🇪GermanyNew🇧🇪BelgiumNew
The ads behind this result
Static
StaticReady to scale profitably?
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65+ brands scaled into 18 countries